New Ad-Holding Company Plan A Buys Badger & Winters
The Wall Street Journal: November 30, 2018. By Nat Ives.
Plan A gets an independent agency that has
become known for fighting stereotypes in ads.
Plan A was attracted to the agency because it is
“the preeminent voice in the way that women
are depicted in contemporary communications,”
said Andrew Essex, a co-founder of Plan A.