Olay Goes with the "Flow," Adding Badger & Winters for New Campaign
AdAge: August 13, 2018. By Jack Neff.
Procter & Gamble Co.'s Olay has tapped Badger & Winters for a new #FaceAnything campaign, which breaks with a spread in Vogue and will expand to Times Square and Grand Central placements, events and social media.
[…] Chris Heiert, the brand's North America and global VP, says he's admired Badger & Winters' work, including the corporate #WeSeeEqual campaign launched last year, enough to have the shop handle one of P&G's most prominent billion-dollar brands. Principal Madonna Badger has been personally involved, he says. Small Girls, New York, is handling PR behind the effort and Momentum Worldwide is handling a New York Fashion Week event.