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New Ad-Holding Company Plan A Buys Badger & Winters

The Wall Street Journal: November 30, 2018. By Nat Ives. 

Plan A gets an independent agency that has
become known for fighting stereotypes in ads.

Plan A was attracted to the agency because it is
“the preeminent voice in the way that women
are depicted in contemporary communications,”
said Andrew Essex, a co-founder of Plan A.

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