Badger & Winters builds brave brands.  We’re a creative agency that challenges the status quo to create brand love.

Founded by Madonna Badger in 1994, Badger & Winters specializes in creating powerful ideas that establish enduring emotional connections, cultivate brand love and manifest cultural change.

We believe creativity can be a force of positive change in the world. Let’s inspire and commit to creating a braver world for us all and define the change we want tomorrow, today.

We are Badger & Winters and we build brave brands.

Creating brave and disruptive work has always been at the heart and soul of Badger and Winters.

We believe creative ideas, insights, brand discipline and love of our consumers must be seamlessly integrated to be great.


Our commitment to our client partners that we know success means creating long term, sustainable business growth.


We stand as one, with our clients and each other, sharing these values to make our work and our lives better.