In The News

Guerilla Art Campaign #NoKidsInCages Protests the Trump Administration’s Family Separation Policy

Stanford Social Innovation Review: Winter 2020 |

By the end of August, the United States Border Patrol had detained more than 800,000 individuals, including more than 70,000 unaccompanied children. Asylum seekers have found help from Refugee and Immigrant Center for Education and Legal Services (RAICES), a nonprofit supported by the #NoKidsInCages campaign that was conceived by the ad agency Badger & Winters.

Twenty-four cages were placed near locations with heavy foot traffic in Manhattan and Brooklyn. Each cage contained a child mannequin wrapped in a foil blanket and was accompanied by an audio recording taken at a detention center that documents crying children and Border Patrol agents mocking those children.  Read More →

CEW Honors Women’s Achievements in Beauty 2019

Beauty Packaging: October 28, 2019 |

The power of women’s voices was front and center at this year’s Achiever Awards, as Cosmetic Executive Women (CEW) honored exceptional achievers in the beauty industry.

Recognizing the contributions of women in moving the industry forward, Carlotta Jacobson, President, CEW spoke at New York’s Hilton Hotel on October 18, 2019, at the 2019 Achiever Awards, calling attention to the abundant talent in the room.  Read More →

The Women of RAICES Are Making Immigrants’ Voices Heard

GLAMOUR: October 25, 2019 |

For her 27th birthday this past May, Lucia Allain traveled to the border. A citizen now, she’d grown up undocumented in New York City, a Peruvian immigrant whose mother worked so many hours and spoke so little English that it fell to Allain to attend parent-teacher conferences for her little brother. Birthdays weren’t really a thing. But this year, as part of the traveling she does for her job, she went to El Paso to collect the stories of asylum seekers who’d come to the United States for refuge. The people she met had been allowed in, for now—the fortunate few who would get to plead their cases. But with court dates far in the future, the migrants had been deposited at a bus station. These were stories not of the triumphant “good immigrant,” who’d started a small business or become a doctor or an engineer. Theirs were stories like her own, which so often go unheard.  Read More →

The 2019 PURPOSE Awards

PR Week: October 16, 2019 |

Recent years have seen purpose and cause marketing move from being a niche activity to a fundamental underpinning of corporate strategy among major corporations and brands, reaching near ubiquity in some industries.

Recent statements about purpose being placed on a par with shareholder value by 181 CEOs from the Business Roundtable and a letter to Senate leaders by 145 CEOs imploring the government to take action on gun violence show business is finally taking social issues seriously.  Read More →

CCO Madonna Badger on Losing Your Fear of Change

AdWeek: September 30, 2019 |

For Madonna Badger, Chief Creative Officer of Badger and Winters, there’s always been a big payoff from making bold moves. Whether it was her edgy campaigns for Calvin Klein or her shop’s viral hits like #WomenNotObjects and, more recently, the provocative #NoKidsInCages work, which garnered 120 million impressions overnight through guerrilla installations across NYC. Learn why this award-winning risk-taker’s advice to herself and others is all about embracing change.  Read More →

WOMAN TO WATCH: Madonna Badger, Founder of Badger & Winters

ON THE DOT WOMAN: September 24, 2019 |

Madonna Badger is behind some of the most popular ads for women as the co-founder of Badger & Winters. Madonna grew up in Newfoundland, Canada and pretty much always wanted to get into advertising. She credits a 1970s Revlon ad for Charlie perfume, which featured confident, seemingly powerful women.

Her dream turned into reality. First stop: Calvin Klein. Madonna worked on campaigns for Marky Mark and Kate Moss, until she left to create her own agency. At the time, she was only 30. Madonna has gone on to make a name for herself as the female empowerment advertising agency.  Read More →

Boston’s duckling statues put in cages to protest migrant detention centers

CBS NEWS: August 2, 2019 |

Boston’s iconic “Make Way for Ducklings” art piece has been a staple in the city’s public gardens for over 30 years. On Friday, the bronze ducklings were put in cages – a statement on the migrant detention centers at the southern border.

Artist Karyn Alzayer is responsible for the art installation, NPR radio station WGBH reports. Alzayer put the eight ducklings in cages two-by-two wrapped in foil blankets – and the mother duck was separated from them.

This is not the first time an artist used cages to comment on the crisis at the border. Last month, the nonprofit RAICES partnered with ad agency Badger & Winters to scatter about 20 cages across New York City.  Read More →


AdAge: July 31, 2019 |

New York-based creative agency Badger & Winters credits its strong female influence as one of the keys to its long-standing success. The shop emphasizes that its mission is to “infuse empathy and humanity in all the work we create,” and it prides itself on its prioritization of female leadership. About 70 percent of Badger & Winters’ employees—including 50 percent of its director-level staff—are women. The majority-female company makes it clear that it is unwilling to compromise the values it upholds, and in doing so, it hopes to lure powerful clients with similar morals.  Read More →

Vic Mensa Releases Video For ‘Camp America’ Featuring Children In Cages, Resembling Art Installations Popping Up Around NYC

Baller Alert: June 14, 2019 |

Earlier this week, approximately 20 cages with what appeared to be a crying child inside, began popping up in front of various landmarks around Manhattan and Brooklyn.The cages are art installations created by ad agency Badger & Winters for nonprofit advocacy group, Refugee and Immigrant Center for Education and Legal Services (RAICES). Badger isn’t the only one making a bold statement against border control. Vic Mensa released an ICE-inspired music video for his group 93PUNX’s single ‘Camp America,’ featuring white kids in cages.  Read More →

An Immigrant Rights Group Recruited 10 Street Artists for a Viral Campaign About Child Detention—and They Hope to Bring It to DC Next

ArtNet news: June 14, 2019 |

On Wednesday morning, a bold guerrilla art installation appeared on the streets of Manhattan, calling attention to the plight of immigrant children currently being forced to live in cages in detention centers on the southern border of the United States. Each of the 24 sculptures depicted a small child, draped in a foil blanket and huddled on the floor of a tiny cage, with disturbing and real audio of crying children who have been separated from their families, recorded by news outlets.  Read More →

Art installations appear across NYC protesting separating migrant families: ‘No kids in cages’

Independent UK: June 13, 2019 |

An activist group has placed installations depicting child-sized mannequins wrapped in shock blankets in chain-link cages across New York City.

No Kids in Cages, an anti-family separation initiative, launched the moving campaign on Wednesday.

The purpose of the protest was to encourage lawmakers to support the Keep Families Together Act, which forces the state to keep all migrant families together unless there is reason to suspect trafficking or abuse.  Read More →

‘No niños en jaulas’, la campaña desplegada en Nueva York que aboga por los menores detenidos en la frontera

Univision: June 13, 2019 |

La ciudad de Nueva York amaneció este miércoles con 25 jaulas que tenían dentro maniquíes revestidos en papel aluminio. Las figuras, que asemejan niños pequeños, están tendidos sobre una alfombra, como dormidos. Alrededor de la jaula, carteles que dicen #NoKidsInCages (No niños en jaulas, en español).

Cada jaula hace referencia a los miles de niños, en su gran mayoría centroamericanos y mexicanos, en centros de detención del gobierno de Estados Unidos en la frontera con México.  Read More →

With Harrowing Portrayals of Kids in Cages, an Ad Agency Hopes to Reignite Outrage

AdWeek: June 13, 2019 |

Pedestrians in New York may have noticed a startling sight while walking the streets yesterday.

Installations made to resemble children sleeping in small cages, wrapped in reflective blankets and accompanied by the message “#NoKidsInCages” were briefly installed around the city before being taken down by police. The installations combine the unsettling imagery resembling children wrapped in blankets with disturbing real audio from the detention centers of children crying out in distress.

Read More →

“#NoKidsInCages”: Misteriosas jaulas aparecen en varios puntos de Nueva York

Telemundo: June 12, 2019 |

NUEVA YORK — La policía de Nueva York (NYPD) respondió a la esquina de la Sexta Avenida y la calle 48 en pleno corazón de Manhattan, donde una jaula encadenada a un poste fue vista el miércoles por la mañana y provocó consternación entre los neoyorquinos.

La jaula se encontraba justo frente a los estudios de la cadena FOX y contenía lo que parecía ser un pequeño maniquí con un cartel que decía “#NoKidsInCages” o “No niños en jaulas”.

Read More →

Activists left child-sized mannequins in cages around New York this morning

CNN: June 12, 2019 |

Immigration reform advocates left child-sized mannequins in cages all around New York City early Wednesday morning to protest the treatment of children at immigration detention centers.

The marketing firm Badger & Winters, in support of The Refugee and Immigrant Center for Education and Legal Services (RAICES), set up the cages in front of Google and major news organizations throughout the city. The displays included audio of children wailing that RAICES said were recordings of actual detained children crying, obtained by ProPublica in their investigation of families being separated at the US Border.  Read More →

Art installations blast audio of sobbing, detained children across New York City

The Washington Post: June 12, 2019 |

It is a pop-up art installation of the most dystopian kind: Small kids curled up underneath foil survival blankets in chain-link cages, with audio of crying detained children wailing through speakers, dropped onto sidewalks throughout New York City.

The guerrilla art installations, 24 in all, were plopped in front of the offices of news organizations, Google and highly trafficked areas of the city on Wednesday, depicting the most vivid sounds and migrant children detained by federal authorities at the U.S. southern border. Read More →


AdAge: June 12, 2019 |

Police in New York are reportedly using chainsaws to tear down a series of installations to protest the treatment of immigrant families at the U.S.-Mexico border—just hours after they first appeared on Wednesday morning.

Earlier, thousands of New Yorkers had their journeys to work interrupted by the disturbing sights and sounds of what appeared to be children sobbing inside locked cages at 25 locations all over the city. The installations were part of a protest by Raices, the nonprofit committed to protecting border-crossers, against the Department of Justice’s Zero Tolerance Immigration Enforcement Policy. Raices teamed up with independent agency Badger & Winters to launch the #NoKidsInCages campaign to raise awareness of the practice. The cage installations used dummies, of course, and not real children. Read More →

Activists call for end to family separations with cage installations

The Guardian: June 12, 2019 |

#NoKidsInCages asks lawmakers to pass Keep Families Together Act by portraying migrant children in cages across New York City.

They lie prone on the ground across New York City, covered with the metallic blankets used in life-or-death emergencies. They are individually placed in chain-link cages at more than 20 locations citywide, from the sidewalks outside stately cultural institutions to hipster enclaves. Read More →

Top NYPD cops called in to take down art showing kids in cages

New York Post: June 12, 2019 |

Elite NYPD cops were forced to spend Wednesday morning inspecting and dismantling guerrilla art installations around the city depicting children confined in metal cages — and department insiders were furious the officers were diverted from more important duties.

At least 18 identical installations — a commentary on the Mexican border crisis — popped up in the wee hours at prominent locations across Manhattan and Brooklyn, including the Barclays Center, Mayor Bill de Blasio’s Park Slope YMCA and the offices of several news outlets, including The Post, police sources said.  Read More →


ReutersTV: June 12, 2019 |

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Disturbing Pop-Up Art Installations Depict Kids In Cages

Forbes: June 12, 2019 |

Topline: A pop-up art project by activists—depicting children in cages, as audio of detained migrant children played—appeared in 24 locations around New York City, many cannily placed in front of media companies, and quickly went viral on Twitter and Instagram before NYPD removed them.

Read More →

Cages With ‘Kids’ Pop Up Around NYC To Protest Immigrant Detention

Huffpost: June 12, 2019 |

Some people in New York City were confronted with an alarming image as they walked down the street on Wednesday morning: a chain-link cage on the sidewalk containing a child-size mannequin wrapped in a foil blanket, with audio playing of migrant children crying.

More than 20 cages were placed around Manhattan and Brooklyn ― from Union Square to the Barclays Center sports arena ― as part of a campaign called #NoKidsInCages by immigration nonprofit RAICES and ad agency Badger & Winters. Read More →

Chilling Replicas Of ‘Children In Cages’ Appear On NYC Sidewalks

Gothamist: June 12, 2019 |

Early Wednesday morning, cages with foil-clad mannequins inside of them were mysteriously spotted on sidewalks in various parts of Manhattan and Brooklyn. Online, people reported seeing the cages around Gramercy Park and around the Upper West Side, among other places. In each of the cages, a figure resembling a small child lays down on a mat, covered by a flimsy foil blanket, underneath a sign reading #NoKidsInCages.

Read More →

RAICES Is Making Sure You Don’t Forget the U.S. Put Kids in Cages

Hip Latina: June 12, 2019 |

In case you have put it out of your head, you should remember, the U.S. government put children in cages. It’s a shocking part of our history that continues to occur in some way or another, and we should never forget that. The treatment of undocumented migrants in the U.S. is appalling, and we must continue to speak out against it. That’s is precisely what RAICES — an advocate for undocumented people — is seeking to do with an art installation in New York City.

Read More →

‘No Kids in Cages’ art installations pop up around NYC

Fox 5: June 12, 2019 |

Small mannequin children crying inside cages with signs that read ‘#NoKidsInCages’ popped up around New York City on Wednesday. The “children” are wrapped in blankets.

The installations were reportedly seen outside dozens of media outlets, universities and parks. The cages appear to be a reference to the crisis at the U.S.- Mexico border and the separation of children from their parents.

Read More →

NYPD seizes ‘cage’ street art focusing on Mexican border crisis

NY Daily News: June 12, 2019 |

A street art installation depicting children in cages is causing quite a stir in the city, prompting police on Wednesday to seize the political statements about how children are treated at the Mexican border, officials said.

Five of the 24 #nokidsincages art pieces have been collected by police starting at 6:30 a.m., withing hours of being put up.

Read More →

Disturbing installations depicting crying children in cages pop up across New York City

WTVR: June 12, 2019 |

NEW YORK CITY – Dozens of pop-up installations are stopping New Yorkers in their tracks Wednesday morning, hoping to draw more attention to the treatment of migrant children in government custody at the U.S.-Mexico border.

The 24 installations are powerful, haunting and some are saying disturbing, but organizers say that’s the point.

The pop-up exhibits are models of “children” in fenced-in cages, wrapped under thin blankets on the ground, audibly crying – using real audio recordings of children crying. Read More →

Chain link boxes with child-sized mannequins inside part of immigration protest in Manhattan

ABC: June 12, 2019 |

MANHATTAN (WABC) — Boxes made of chain link fences and containing mannequins that look like children were dropped off across Manhattan in an apparent immigration protest. The boxes appear to be built to resemble chain linked cages, holding childlike mannequins wrapped in foil. They were found in front of at least 24 locations in Manhattan and Brooklyn. Police officers responded, but quickly determined the boxes appears to be political protests that posed no danger to the public.

Witnesses told police a box truck dropped off the protest materials at the various locations. They are part of the #nokidsincages protest which is being documented on a Twitter account. Read More →

‘#NoKidsInCages’: Police Swarm Midtown Corner After Mysterious Cage Appears Chained to Street Sign, More Installations Pop Up Across City

NBC: June 12, 2019 |

Police swarmed the corner of 6th Avenue and West 48th Street in the heart of Midtown, where a cage appeared on the street corner Wednesday morning.

The cage, which was chained to a street sign, appeared right in front of the Fox News Studios and contained what appeared to be a small mannequin with the sign “#NoKidsInCages.” Read More →

Police Remove NYC Art Installations Featuring Sobbing Migrant Children in Chain-Link Cages

Daily Beast: June 12, 2019 |

New York City police have torn down several art installations that popped up across the city featuring audio of sobbing migrant children inside detention facilities and kids held in chain-link cages. Police removed one installation in front of the Barclays Center in Brooklyn, and one video shows an officer using an electric saw to detach a display from a parking payment stand, The Washington Post reports. The 24 installations are concentrated in highly trafficked areas of Manhattan and Brooklyn as well as in front of news organizations. The idea for the displays was reportedly developed by the Badger & Winters ad agency in support of RAICES, a nonprofit offering legal assistance to migrants and refugees. Read More →

‘Emotional’ installations depicting children in cages pop up across city to bring attention to border crisis

Pix11: June 12, 2019 |

Dozens of pop-up installations around the city are stopping New Yorkers in their tracks Wednesday morning, hoping to draw more attention to the treatment of migrant children in government custody at the U.S.-Mexico border.

The 24 installations are powerful, haunting and some are saying disturbing, but organizers say that’s the point. Read More →

#NoKidsInCages Spotted on 2nd Avenue

EV Grieve: June 12, 2019 |

Caged installations are appearing around the city this morning, including on Second Avenue between St. Mark’s Place and Ninth Street.

The cages are reportedly part of a movement by, which advocates for the immediate end of the separation of children from their families at the border and aims to reunite the children separated.

Read More →

In The Gig Economy, Small Agencies Are Ideally Suited To Remain Creative And Thrive

Forbes: March 18, 2019 |

All the energy now in advertising is with small agencies. In the last couple of years, a slew of creative superstars left the holding companies and big agencies to start their own agencies. Among them Mark Fitzloff, former chief creative officer of Wieden & Kennedy; Anselmo Ramos of the David Agency; Jeff Kling of Fallon; Jaime Robinson of Pereira & O’Dell; Eric Kallman of Goodby Silverstain; Izzy DeBellis of KBS; Craig Allen of Wieden; Mike Geiger of JWT and Jason Peterson of Havas. Add to these two hotshot London agencies, Adam&Eve and Lucky Generals which opened NY offices, and the continued success by a number of small shops like Fig, EP+Co., Mekanism, Terri & Sandy, Bullish, Johannes Leonardo, Badger & Winters, Preacher and Barton F. Graf, as well as the more established Droga5, Anomaly, Wieden or 72andSunny. Read More →

17 Campaigns so Good, they made other agencies jealous in 2018

AdWeek: December 20, 2018 | OLAY “We Are Never ‘Too’ Anything”

Asking an agency to pick its favorite 2018 work from its own catalog is pretty easy task. Lisghtly more daunting, however, is asking one to slect the best ads or campaigns other agencies created throughout the year. There are thousands to choose from and , in 2018, there was a wide range of opinion on peers’ work. Read More →


AdWeek: November 12, 2018 |

Since its launch last year, HP’s “Reinvent Mindsets” campaign has shown how unconscious bias negatively impacts talent. Powerful and moving ads targeting the African-American, female, LGBTQ and Latino communities have demonstrated the range of issues each face, whether it’s in the workplace or life. The brand continues to tackle the issues head-on with a commitment to diversity and inclusion that is proving to be among the best in the tech industry…Read More →


AdWeek: August 15, 2018 |

If you’ve ever been called “too” something—too much, too ambitious, too emotional, whatever—you know it can be a gutting experience. The insult is apparently so common, women told Olay, they’re tired of hearing it. So instead of ignoring the “too” question, Olay decided to cross it out in the creative of its new campaign from creative shop Badger & Winters, in essence de-emphasizing the “too” and encouraging women to be themselves…Read More →


The Drum: August 13, 2018 |

Olay has unveiled a new purpose-led push, ‘Face Anything’, investing in a 10-page spread in Vogue’s September issue to launch the campaign alongside a makeup influencer drive.

Kicking off today, the initiative from the skincare brand wants to put an end to the idea that women are “too” anything — whether that’s “too ambitious”, “too emotional” or otherwise.

The campaign was founded on the insight that 54% of women prefer a “natural look” but 84% feel pressured to conform to the beauty standards…Read More →


Shape: August 13, 2018 |

Women are constantly being told not just how to look, but how to act, speak, and even think across societies and cultures around the world. It’s no wonder, then, that so many women feel they’re constantly faced with conflicting expectations on how they should look, feel, or behave. To do their part in putting an end to this damaging and never-ending internal battle, Olay is launching a new movement, hoping to inspire women to have the confidence to be unapologetically bold…Read More →


Ad Age: August 13, 2018 |

Procter & Gamble Co.’s Olay has tapped Badger & Winters for a new #FaceAnything campaign, which breaks with a spread in Vogue and will expand to Times Square and Grand Central placements, events and social media.

Publicis Groupe’s Saatchi & Saatchiremains agency of record on Olay, which has seen a turnaround this year after years of struggles. But Chris Heiert, the brand’s North America and global VP, says he still wanted to add a shop, taking advantage of the “flow” side of P&G’s new “Fixed and Flow” model, which combines a broad agency of record with projects for other…Read More →


Campaign: July 30, 2018 |

Last week, Campaign US announced the honorees for its Inclusive & Creative Top 20 at an event in New York City, which included a panel on diversity and inclusion.

Panelists Sophie Kelly, senior vice president of marketing for Diageo whiskey brands in North America; Madonna Badger, CCO and founder of Badger & Winters; and Jackson Jeyanayagam, CMO at Boxed Wholesale; offered honest views…Read More →


Campaign: July 26, 2018 |

“You cannot have diverse skill sets and outputs without inclusion,” said Sophie Kelly, senior vice president of marketing for Diageo whiskey brands in North America.

This was the resounding belief from panelists at Campaign US’ annual Inclusive and Creative Top 20 in New York City on Wednesday night.

Kelly; Madonna Badger, CCO and founder of Badger & Winters; and…Read More →

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