OLAY Sun Care is Self Care

As part of Olay’s Face Anything Campaign, Badger & Winters created a campaign reframing what sun care is to a new generation of Olay users. More than just SPF, it is a new way to self care. The campaign resulted in a positive lift in results for the Olay Regenerist franchise and helped attract more Millennials to the brand.

Sun Care Is Self Care

Busy Philipps

Lilly Singh

Mama Cax

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