OLAY Face Anything
Women have been told we’re too something. Too emotional. Too ambitious. Too Strong. In the same breath, we’ve been told we aren’t enough. But enough is enough. Women are saying we are never too anything. We are fearless like that. Together we can face anything.
You Are Never “Too” Anything
Face Anything Manifesto
American Vogue September Issue 2018
Sun Care is Self Care
As part of Olay’s Face Anything Campaign, Badger & Winters created a campaign reframing what sun care is to a new generation of Olay users. More than just SPF, it is a new way to self care. The campaign resulted in a positive lift in results for the Olay Regenerist franchise and helped attract more Millennials to the brand.
Sun Care Is Self Care