Plan A gets an independent agency that has become known for fighting stereotypes in ads.
Plan A was attracted to the agency because it is“the preeminent voice in the way that women
are depicted in contemporary communications,” said Andrew Essex, a co-founder of Plan A.
The Wall Street Journal: November 30, 2018. By Nat Ives.
17 CAMPAIGNS SO GOOD, THEY MADE OTHER AGENCIES JEALOUS IN 2018
AdWeek: December 20, 2018 | OLAY “We Are Never ‘Too’ Anything”
Asking an agency to pick its favorite 2018 work from its own catalog is a pretty easy task. Slightly more daunting, however, is asking one to select the best ads or campaigns other agencies created throughout the year. There are thousands to choose from and, in 2018, there was a wide range of opinion on peers’ work.
Some were traditional ads, others were campaigns and activations that moved (and sometimes made fun of) culture. There were Cannes Lion winners and creative that we may see take home a Lion or two next June.
With that in mind, we asked the highly competitive agency community to take a moment to pat each other on the back and share some of their favorites that other shops produced in 2018…Read More →
BADGER & WINTERS JOINS HOLDING COMPANY PLAN A
AdAge: November 30, 2018
Badger & Winters, the independent shop which earned its stripes with the "Women Not Objects" campaign three years ago, has become part of Plan A, a new holding company owned by Andrew Essex and MT Carney. Essex is a former Droga exec who was most recently CEO of Tribeca Enterprises; Carney co-founded Naked Communications and was also president of marketing at Disney…Read More →
BADGER & WINTERS JOINS RECENTLY-FORMED HOLDING COMPANY PLAN A
AdWeek; November 30, 2018
Plan A, the holding company formed this June by Untitled Worldwide founding partner and CEO MT Carney and former Droga5 CEO Andrew Essex, has added independent New York agency Badger & Winters....Read More →
PLAN A ACQUIRES BADGER & WINTERS
Media Post; November 30, 2018
Plan A is acquiring Badger & Winters, an agency well-known for its female-empowerment messaging. Terms of the deal were not disclosed. Founded in 1994 by Madonna Badger and Jim Winters, the agency employs 60 people and expects to increase head count another 20% to 25% next year, according to the Wall Street Journal which broke the news earlier today. Read More →
‘DON’T ASK ME HOW MANY PEOPLE I’VE KILLED.’ HP REVEALS THE AWFUL QUESTIONS ASKED TO VETERANS
AdWeek; November 12, 2018
Since its launch last year, HP’s “Reinvent Mindsets” campaign has shown how unconscious bias negatively impacts talent. Powerful and moving ads targeting the African-American, female, LGBTQ and Latino communities have demonstrated the range of issues each face, whether it’s in the workplace or life. The brand continues to tackle the issues head-on with a commitment to diversity and inclusion that is proving to be among the best in the tech industry...Read More →
OLAY CELEBRATES THE FEARLESS WOMEN WHO ARE TIRED OF BEING TOLD THEY’RE ‘TOO’ ANYTHING
AdWeek; August 15, 2018
If you’ve ever been called “too” something—too much, too ambitious, too emotional, whatever—you know it can be a gutting experience. The insult is apparently so common, women told Olay, they’re tired of hearing it. So instead of ignoring the “too” question, Olay decided to cross it out in the creative of its new campaign from creative shop Badger & Winters, in essence de-emphasizing the “too” and encouraging women to be themselves...Read More →
OLAY ON UNITING CELEBRITIES AND INFLUENCERS FOR 'FACE ANYTHING' MAKEUP-FREE PUSH
The Drum; August 13, 2018
lay has unveiled a new purpose-led push, 'Face Anything', investing in a 10-page spread in Vogue's September issue to launch the campaign alongside a makeup influencer drive.
Kicking off today, the initiative from the skincare brand wants to put an end to the idea that women are "too" anything — whether that's "too ambitious", "too emotional" or otherwise.
The campaign was founded on the insight that 54% of women prefer a "natural look" but 84% feel pressured to conform to the beauty standards...Read More →
OLAY'S NEW CAMPAIGN FEATURES A SQUAD OF FEARLESS WOMEN WHO WILL WALK IN
Shape; August 13, 2018
Women are constantly being told not just how to look, but how to act, speak, and even think across societies and cultures around the world. It's no wonder, then, that so many women feel they're constantly faced with conflicting expectations on how they should look, feel, or behave. To do their part in putting an end to this damaging and never-ending internal battle, Olay is launching a new movement, hoping to inspire women to have the confidence to be unapologetically bold...Read More →
OLAY GOES WITH THE 'FLOW,' ADDING BADGER & WINTERS FOR NEW CAMPAIGN
Ad Age; August 13, 2018
Procter & Gamble Co.'s Olay has tapped Badger & Winters for a new #FaceAnything campaign, which breaks with a spread in Vogue and will expand to Times Square and Grand Central placements, events and social media.
Publicis Groupe's Saatchi & Saatchiremains agency of record on Olay, which has seen a turnaround this year after years of struggles. But Chris Heiert, the brand's North America and global VP, says he still wanted to add a shop, taking advantage of the "flow" side of P&G's new "Fixed and Flow" model, which combines a broad agency of record with projects for other...Read More →
SPECIAL EDITION OF ONE-WORD ANSWERS ON DIVERSITY AND INCLUSION
Campaign; July 30, 2018
Last week, Campaign US announced the honorees for its Inclusive & Creative Top 20 at an event in New York City, which included a panel on diversity and inclusion.
Panelists Sophie Kelly, senior vice president of marketing for Diageo whiskey brands in North America; Madonna Badger, CCO and founder of Badger & Winters; and Jackson Jeyanayagam, CMO at Boxed Wholesale; offered honest views...Read More →
LEADERS FROM DIAGEO, BOXED AND BADGER & WINTERS OFFER HONEST TAKES
Campaign; July 26, 2018
"You cannot have diverse skill sets and outputs without inclusion," said Sophie Kelly, senior vice president of marketing for Diageo whiskey brands in North America.
This was the resounding belief from panelists at Campaign US’ annual Inclusive and Creative Top 20 in New York City on Wednesday night.
Kelly; Madonna Badger, CCO and founder of Badger & Winters; and...Read More →
MADONNA BADGER REFERENCES MORE THAN 15 WOMEN’S MOVEMENTS IN A STIRRING APPEAL TO THE AD INDUSTRY
AdWeek; June 22, 2018
CANNES, France—Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up women in an industry and world that has often held them back.
“Yes, she is equal, and yes we are definitely women not objects,” she told an audience that included the the globe’s most successful advertising professionals...Read More →
LIBRESSE'S 'BLOOD NORMAL' WINS GLASS LION FOR CHANGE GRAND PRIX
AdAge; June 22, 2018
Libesse's "Blood Normal," a campaign that put period blood front and center to help destigmatize menstruation, earned the Glass Lion for Change Grand Prix on the final night of the Cannes Lions International Festival of Creativity. The category honors work that promotes positive cultural change affecting gender inequality and imbalance.
"It's a masterfully art-directed, very well thought-out, multilayer campaign that...Read More →
GIRLS RULE AT THE CANNES LIONS
Forbes; June 20, 2018
Well, not exactly. But girls are making progress at the Cannes Lions International Festival of Creativity and this year has provided the strongest signal yet that things are changing for women in marketing and just about every related discipline.
Notably, female initiatives that are hashtagged are inescapable. #SeeItBeIt. #MoreLikeMe. #SheIsEqual. #SeeHer. #SheInnovates...Read More →
GLASS JURY PRESIDENT MADONNA BADGER ON #METOO’S IMPACT AND
Little Black Book; June 14, 2018
Badger & Winters chief creative officer and #WomenNotObjects founder considers the issues around The Lion for Change.
"It’s three years since the Cannes Lions Festival of Creativity introduced one of its most fascinating awards categories. Glass: The Lion for Change exists to appreciate creative work that shifts culture. To win in this category, an idea needs to try to change the world...Read More →
OBJECTIFICATION IN ADVERTISING AND THE WOMEN TACKLING IT
Marie Claire; June 13, 2018
Advertising executive Madonna Badger overcame the unthinkable to find a new purpose - championing women in a male-dominated industry
‘I started at Calvin Klein, where I organised the Marky Mark and Kate Moss campaign. At 29, I set up my own company, Badger & Winters, and worked on beauty and fashion accounts with almost every major designer. I married and had three girls...Read More →
10 BOLD AND INSPIRING CAMPAIGNS THAT COULD WIN A GLASS LION AT CANNES
AdAge; June 13, 2018
Now in its fourth year, the Glass Lion: the Lion for Change continues to draw together many of the world’s best campaigns confronting gender bias and stereotypes in advertising.
Launched in 2015, with Cindy Gallop presiding as inaugural jury president, the Glass Lion’s first Grand Prix went to BBDO India and Procter & Gamble India for a campaign that smashed stigmas about menstruation in the country. In 2016, India retook the top prize as a...Read More →
MEET THE DISRUPTORS: 39 WOMEN WHO ARE SPEARHEADING A REVOLUTION IN ADVERTISING, MEDIA AND TECH
AdAge; May 6, 2018
Welcome to Adweek’s second annual Disruptors list, our celebration of women who are not only shattering the glass ceiling but advancing the cause of diversity and inclusion. Not satisfied with the status quo, these executives, entrepreneurs and innovators have taken the lead, upending existing power dynamics while breaking down one barrier after another. Read on to find out about these 39 dynamic women in advertising, media, marketing and technology...Read More →
JCPENNEY TAKES WRAPS OFF FIRST WORK FROM BADGER & WINTERS
AdAge; March 12, 2018
Just two months after awarding its creative business to New York-based Badger & Winters, JC Penney is debuting a new tagline and creative campaign. The Plano, Texas-based retailer is now pushing a "Style and value for all" message in its all of its marketing.
JCPENNEY MOVES ACCOUNT TO BADGER & WINTERS FROM MCGARRY BOWEN
AdAge; January 9, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since 2015, and has awarded its account to New York-based Badger & Winters.
Partnering with Badger & Winters, an agency known for powerful, social-driven campaigns such as #WomenNotObjects, marks a new direction for the retailer...Read More →
NEW P&G COMMERCIAL ON GENDER EQUALITY CALLED A BREAKTHROUGH AD
Cincinnati Business Courier; April 3, 2017
A new Procter & Gamble Co. commercial that promotes gender equality was recognized today as one of the most effective marketing efforts in the nation based on viewer reaction.
The "#WeSeeEqual" commercial released March 1 by the Cincinnati-based maker of consumer goods such as Pampers diapers (NYSE: PG) elicited a strong emotional reaction among people who viewed national advertising.
Ace Metrix, which measures analytics for television and online video advertising, listed the P&G spot among the Top 10 Breakthrough Ads from the first quarter of this year...Read More →
ANNOUNCING THE WINNERS OF THE 2017 WORLD CHANGING IDEAS AWARDS
FAST COMPANY; MARCH 20, 2017
Our 25 expert judges combed through more than 1,000 entries from around the world to find the most innovative ideas to make the world better.
Here they are: the winners of the first-ever World Changing Ideas Awards. We sifted through more than 1,000 truly impressive entries to find the ones our panel of judges thought were the best combination of creative problem solving and potential to change our world for the better...Read More →
PROCTOR AND GAMBLE'S LATEST PUSH FOR EQUAL PAY IS AN AD TO A FEMINIST SOUNDTRACK
CNBC; March 02, 2017
Proctor & Gamble, one of the world's highest-spending advertisers, has released an ad ahead of International Women's Day on March 8, in its latest gender equality initiative.
The "#WeSeeEqual" ad, made up of a montage of scenes showing men, women and children in everyday situations, is interspersed with text, such as "Hugs don't care who give them," and "Equations don't care who solve them."It finishes with a woman telling a younger coworker...Read More →
SEE P&G'S NEW GENDER-EQUALITY CORPORATE BRANDING CAMPAIGN
Ad Age; March 02, 2017
Proctor & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8.
And to back the effort, the world's biggest advertiser has tapped the small agency that successfully battled to change guidelines at Cannes to discourage juries from honoring ads that objectify women...Read More →
1 YEAR LATER: BADGER AND WINTERS ON # WOMENNOTOBJECTS IN THE AGE OF TRUMP
Campaign US; February 13, 2017
One year after creative agency Badger & Winters anonymously released its "We are #WomenNotObjects" video on YouTube, igniting a viral sensation and an ambitious campaign to stop the objectification of women in advertising, it;s not hard to find sign of progress...Read More →
ADVERTISING CLUB OF NY, ANDY AWARDS ASK OTHER AWARD SHOWS TO BAN GENDER BIAS
Ad Age ; February 08, 2017
Cannes Announced Gender Bias Ban With Help from #WomenNotObjects on Monday
Pete Favat, chairman of the 2017 International Andy Awards, and Gina Grillo, president and CEO of the Advertising Club of New York, are asking other industry award shows to ban work that reflects gender bias...Read More →
CANNES BANS GENDER BIAS WITH HELP FROM #WOMENNOTOBJECTS
Ad Age; February 6, 2017
The ad industry's largest annual event and awards program, the Cannes Lions International Festival of Creativity, has agreed to caution jurors not to recognize work that reflects gender bias.
"Work that objectifies, perpetuates negative and harmful inequalities and gender bias hurts all of us"...Read More →
CARRIE UNDERWOOD: NOT YOUR TYPICAL ATHLEISURE CELEB
Fortune; November 21, 2016
Grammy winner's line is a strong seller at Dick's Sporting Goods.
Country singer Carrie Underwood has established quite a resume since she burst on the scene about a decade ago. Seven Grammy awards, a dozen Country Music Awards -- and of course her victory on the "American Idol" stage back in 2005...Read More →
CALL FOR BAN ON AWARD NOMINATIONS THAT OBJECTIFY WOMEN AT CANNES 2017
B&T Magazine; November 4, 2016
Seven years ago, Madonna Badger survived a terrible and unimaginable tragedy when she lost her three children and parents in a house fire. Today she is an advocate to remove all objectification of women in ads, in honor of her daughters... Read More →
TO KICK OFF 3% CONFERENCE, MADONNA BADGER DEMANDS, 'WHAT ARE YOU GOING TO DO ABOUT IT?'
Campaign US; November 3, 2016
Marley Dias, the 11-year-old founder of 1,000 Black Girl Books, once complained to her mother that her school's required reading centered on white male protagonists. Dias's mom asked her, " What are you going to do about it?"... Read More →
HERE ARE THE WINNERS OF THE SECOND ANNUAL #FEMVERTISING AWARDS
Ad Week; September 26, 2016
SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes...Read More →
MADONNA BADGER: CREATIVE DIRECTORS ARE 'PICKING UP THE SEXIST PAINTBRUSH' TO GET MORE CLICKS
The Drum; September 26, 2016
While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to crate content that sexualizes women for clicks...Read More →
CARRIE UNDERWOOD RETURNS TO HER HOMETOWN IN THIS MOVING SPORTSWEAR SPOT
Creativity Magazine; September 08, 2016
Dick's Sporting Goods Campaign for Calia Emphasizes Empowerment Through Sport
In an emotive campaign from Dick's Sporting Goods, promoting its Calia by Carrie athleisure brand, singer Carrie Underwood returns to... Read More →
SMALL AGENCY OF THE YEAR, NORTHEAST, SILVER: BADGER & WINTERS
Advertising Age; August 01, 2016
Last year, Madonna Badger and Jim Winters decided to focus their New York-based shop more on purpose ... Read More →
HOW THE #WomEnNOTOBJECTS CAMPAIGN HAS CHANGED BADGER & WINTERS
Advertising Age; July 20, 2016
Madonna Badger, founder and chief creative officer at Badger & Winters, talked at the Ad Age Small Agency Conference about how the agency's #WomenNotObjects campaign against the objectification of women in advertising came about, and where it has lead...Watch Video →
MADONNA BADGER BACKSTAGE WITH CANNES LIONS TV
Cannes Lions International Festival of Creativity; June 20, 2016
Badger and Winters CEO and founder of #WomenNotObjects Madonna Badger meets Cannes Lions TV to explain the importance of empathy in communications, and why the industry needs to make a pledge against the objectification of women...Watch Video →
KIDS SOUND OFF ON HIGHLY SEXUAL STREET ADS IN NEW #WOMENNOTOBJECTS VIDEO
Adweek; June 20, 2016
CANNES, France—"You know what sex sells?" Madonna Badger asked a capacity crowd at the Cannes Lions International Festival of Creativity today... Read More →
AD BUSINESS SEEKS TO STAMP OUT ADS THAT OBJECTIFY WOMEN
The Wall Street Journal; June 20, 2016
At Cannes, Madonna Badger says sex sells, not brands
The pressure on Madison Avenue to reexamine how it portrays women in advertising is in the spotlight... Read More →
MADONNA BADGER'S CRUSADE TO STOP OBJECTIFICATION OF WOMEN
Personal Tale of Tragedy Draws Standing Ovation at Cannes Lions
Advertising Age; June 20, 2016
The audience at the Lumiere Theater at Cannes today might have expected another presentation of creative in the session "Sex, Lies and Advertising." Instead, they got a moving and brutally personal story... Read More →
MADONNA BADGER UNVEILS NEW '#WOMENNOTOBJECTS' VIDEO AT CANNES
AgencySpy; June 20, 2016
Back in January, Manhattan-based agency Badger & Winters launched its "#WomenNotObjects" campaign, taking a stand against the long-running practice of sexual objectification in advertising. Today Badger & Winters chief creative officer Madonna Badger introduces a follow-up spot... Read More →
AD AGE'S WOMEN TO WATCH 2016
These Dynamic Executives Are Leaving Their Mark on the Industry
Advertising Age, May 30, 2016
For two decades, Advertising Age has been recognizing women who have made indelible contributions to the worlds of media, marketing and advertising. This year's class kicks off the next decade with an impressive group of achievers who are making a mark on the industry...Read More →
NAJA LAUNCHES NUDE FOR ALL COLLECTION
The Intimate apparel brand is launching a line of bras and underwear that come in seven different shades of nude.
Women's Wear Daily (WWD); May 23, 2016
Naja wants to redefine nude.
The intimate apparel brand, which was started in 2013, is introducing Nude for All, a collection of bras and underwear that come in seven shades of nude... Read More →
NAJA AND #WOMENNOTOBJECTS FOUNDER LAUNCH DIVERSE NUDE LINGERIE LINE
Lingerie Brand Is First Company to Approach Badger & Winters About Its Women Empowerment Initiative
Advertising Age; May 23, 2016
Naja.co, which launched in 2014 as an alternative to Victoria's Secret, has teamed up with Badger & Winters, the agency behind the #WomenNotObjects initiative, to introduce an inclusive line of nude lingerie for women of all races and ethnicities... Read More →
'NUDE FOR ALL' CAMPAIGN BREAKS LINGERIE AD STEREOTYPES
Work by Badger & Winters features a diverse cast of women
AdWeek; May 23, 2016
When Catalina Girald saw Olympic gold metal-winning gymnast Gabby Douglas compete in the 2012 Summer Olympics, it sparked an interesting product idea/ Girald, a former gymnast, herself, was taken aback by the fact that Douglas, who is African-American, was wearing a "nude" ankle wrap that didn't match her skin tone... Read More →
#WOMENNOTOBJECTS: ' OBJECTIFYING WOMEN IS UP THERE WITH INEQUALITY"
Advertising has a long history of objectifying women. Now, one powerful female ad exec is fighting back.
CNN Money; February 17, 2016
It started when Badger, who heads up the advertising firm Badger & Winters, anonymously released a video on YOuTube on January 11. The video begins with the results of simple Google search: "Objectification of women"... Read More →
SPOT OF THE WEEK
We Are #WomenNotObjects
Lürzer's Archive ; February, 2016
We see women delivering stinging, yet often humorous, comments lambasting the objectification of the female body in the kind of advertising agency Badger & Winters, which launched the spot and accompanying campaign (at first anonymously), has made a commitment never to produce... Watch Video →
WILL THIS POWERFUL VIDEO STOP SEXIST ADS THAT OBJECTIFY WOMEN?
Forbes; January 27, 2016
In 1957 a social scientist by the name of Vance Packard wrote a book called The Hidden Persuaders. In it he explored how advertising manipulates consumers, claiming that ad people can "subliminally" influence our actions... Read More →
#WOMENNOTOBJECTS IGNITES CRUCIAL ADVERTISING INDUSTRY CONVERSATION
Viral Video Highlights Objectification of Women in Ads -- And Brands Respond
Advertising Age; January 27, 2016
A hard hitting video that aims to halt the objectification of women in advertising has taken adland and the internet by storm, causing some brands to defend themselves while others... Read More →
MADONNA BADGER, 4 YEARS AFTER TRAGIC HOUSE FIRE, REVEALS POWERFUL NEW CRUSADE
Today; January 26, 2016
Just over four years after losing her parents and daughters in a Christmas house fire, Madonna Badger is now throwing her energy into a new cause.
In a campaign with the hashtag #WomenNotObjects...Read More→
EXEC'S TRAGIC LOSS INSPIRES CAMPAIGN AGAINST SEXIST ADVERTISING
The New York Times, Women in the World; January 26. 2016
With a campaign in honor of her late children, famous ad executive Madonna Badger is hoping to convince other marketers to call a halt to sexist advertising. Badger's... Read More →
THIS VIDEO POWERFULLY REMINDS THE AD INDUSTRY THAT WOMEN ARE NOT OBJECTS
Mashable; January 26, 2016
A new campaign is tackling how women are depicted in ads -- and it's using a simple Google search to start the conversation.
On Nov. 18, 2015, ad executive Madonna Badger Googled "objectification of women" as part of a campaign... Read More →
AGENCY VOWS TO STOP OBJECTIFYING WOMEN IN A GREAT VIDEO MOCKING TRULY EGREGARIOUS ADS
Because who's actually given a sandwich a blow job?
Adweek; January 26, 2016
One agency is promising to quit one of advertising's worst habits -- objectifying women.
Manhattan-based Badger & Winters is making it's case with a new video, titled "We Are #WomenNotObjects"... Read More →
MADONNA BADGER LAUNCHES CAMPAIGN TO FIGHT SEXISM IN ADVERTISING
Badger & Winters has launched #WomenNotObjects to try to curtail sexism in advertising and the agency has vowed never to objectify women in any of its own work.
Women's Wear Daily (WWD); January 25, 2016
NEW YORK --- With her agency Badger & Winters vowing never to create imagery that objectifies women, Madonna Badger aims to trigger an international conversation about sexism in advertising... Read More →
AD AGENCY SWEARS OFF CRAFTING ADS THAT OBJECTIFY WOMEN
Video created by ad executive Madonna Badger to honor her daughters
The Wall Street Journal; January 25, 2016
A 21/2 minute video entitled "We Are #WomenNotObjects" has been circulating on the Internet for a few weeks. It features a montage of ads for well-known brands that show women scantily clad or in suggestive poses in the name of selling products... Read More →
WORTH NEW YORK SEES STYLISH SHIT IN PRIVATE SHOPPING MODEL
Luxury Daily; January 22, 2016
Women's fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.
To debut its spring 2016 collection, Worth is inviting band enthusiasts to exclusively view the line at its Fifth Avenue showroom...Read More →
A QUICK REMINDER TO ADVERTISERS THAT WOMEN ARE NOT OBJECTS
It's a really tough concept, apparently.
The Huffington Post; January 18, 2016
Contrary to what many ads may have you believe, there is more to a woman than her body.
In a video posted in YouTube channel WomenNotObjects, women highlight the ridiculous ways many companies use female bodies...Read More →