GLASS JURY PRESIDENT MADONNA BADGER ON #METOO’S IMPACT AND
Little Black Book; June 14, 2018
Badger & Winters chief creative officer and #WomenNotObjects founder considers the issues around The Lion for Change.
"It’s three years since the Cannes Lions Festival of Creativity introduced one of its most fascinating awards categories. Glass: The Lion for Change exists to appreciate creative work that shifts culture. To win in this category, an idea needs to try to change the world...Read More →
OBJECTIFICATION IN ADVERTISING AND THE WOMEN TACKLING IT
Marie Claire; June 13, 2018
Advertising executive Madonna Badger overcame the unthinkable to find a new purpose - championing women in a male-dominated industry
‘I started at Calvin Klein, where I organised the Marky Mark and Kate Moss campaign. At 29, I set up my own company, Badger & Winters, and worked on beauty and fashion accounts with almost every major designer. I married and had three girls...Read More →
10 BOLD AND INSPIRING CAMPAIGNS THAT COULD WIN A GLASS LION AT CANNES
AdAge; June 13, 2018
Now in its fourth year, the Glass Lion: the Lion for Change continues to draw together many of the world’s best campaigns confronting gender bias and stereotypes in advertising.
Launched in 2015, with Cindy Gallop presiding as inaugural jury president, the Glass Lion’s first Grand Prix went to BBDO India and Procter & Gamble India for a campaign that smashed stigmas about menstruation in the country. In 2016, India retook the top prize as a...Read More →
JCPENNEY TAKES WRAPS OFF FIRST WORK FROM BADGER & WINTERS
AdAge; March 12, 2018
Just two months after awarding its creative business to New York-based Badger & Winters, JC Penney is debuting a new tagline and creative campaign. The Plano, Texas-based retailer is now pushing a "Style and value for all" message in its all of its marketing.
JCPENNEY MOVES ACCOUNT TO BADGER & WINTERS FROM MCGARRY BOWEN
AdAge; January 9, 2018
JC Penney is celebrating the new year with a new agency. The Plano, Texas-based department store recently parted ways with McGarryBowen, its agency of record since 2015, and has awarded its account to New York-based Badger & Winters.
NEW P&G COMMERCIAL ON GENDER EQUALITY CALLED A BREAKTHROUGH AD
Cincinnati Business Courier; April 3, 2017
A new Procter & Gamble Co. commercial that promotes gender equality was recognized today as one of the most effective marketing efforts in the nation based on viewer reaction.
The "#WeSeeEqual" commercial released March 1 by the Cincinnati-based maker of consumer goods such as Pampers diapers (NYSE: PG) elicited a strong emotional reaction among people who viewed national advertising.
ANNOUNCING THE WINNERS OF THE 2017 WORLD CHANGING IDEAS AWARDS
FAST COMPANY; MARCH 20, 2017
Our 25 expert judges combed through more than 1,000 entries from around the world to find the most innovative ideas to make the world better.
Here they are: the winners of the first-ever World Changing Ideas Awards. We sifted through more than 1,000 truly impressive entries to find the ones our panel of judges thought were the best combination of creative problem solving and potential to change our world for the better...Read More →
PROCTOR AND GAMBLE'S LATEST PUSH FOR EQUAL PAY IS AN AD TO A FEMINIST SOUNDTRACK
CNBC; March 02, 2017
Proctor & Gamble, one of the world's highest-spending advertisers, has released an ad ahead of International Women's Day on March 8, in its latest gender equality initiative.
The "#WeSeeEqual" ad, made up of a montage of scenes showing men, women and children in everyday situations, is interspersed with text, such as "Hugs don't care who give them," and "Equations don't care who solve them."It finishes with a woman telling a younger coworker...Read More →
SEE P&G'S NEW GENDER-EQUALITY CORPORATE BRANDING CAMPAIGN
Ad Age; March 02, 2017
Proctor & Gamble Co. is tying its brands' efforts against gender bias together in a new corporate #WeSeeEqual digital campaign linked to International Women's Day coming March 8.
And to back the effort, the world's biggest advertiser has tapped the small agency that successfully battled to change guidelines at Cannes to discourage juries from honoring ads that objectify women...Read More →
1 YEAR LATER: BADGER AND WINTERS ON # WOMENNOTOBJECTS IN THE AGE OF TRUMP
Campaign US; February 13, 2017
One year after creative agency Badger & Winters anonymously released its "We are #WomenNotObjects" video on YouTube, igniting a viral sensation and an ambitious campaign to stop the objectification of women in advertising, it;s not hard to find sign of progress...Read More →
ADVERTISING CLUB OF NY, ANDY AWARDS ASK OTHER AWARD SHOWS TO BAN GENDER BIAS
Ad Age ; February 08, 2017
Cannes Announced Gender Bias Ban With Help from #WomenNotObjects on Monday
Pete Favat, chairman of the 2017 International Andy Awards, and Gina Grillo, president and CEO of the Advertising Club of New York, are asking other industry award shows to ban work that reflects gender bias...Read More →
CANNES BANS GENDER BIAS WITH HELP FROM #WOMENNOTOBJECTS
Ad Age; February 6, 2017
The ad industry's largest annual event and awards program, the Cannes Lions International Festival of Creativity, has agreed to caution jurors not to recognize work that reflects gender bias.
"Work that objectifies, perpetuates negative and harmful inequalities and gender bias hurts all of us"...Read More →
CARRIE UNDERWOOD: NOT YOUR TYPICAL ATHLEISURE CELEB
Fortune; November 21, 2016
Grammy winner's line is a strong seller at Dick's Sporting Goods.
Country singer Carrie Underwood has established quite a resume since she burst on the scene about a decade ago. Seven Grammy awards, a dozen Country Music Awards -- and of course her victory on the "American Idol" stage back in 2005...Read More →
CALL FOR BAN ON AWARD NOMINATIONS THAT OBJECTIFY WOMEN AT CANNES 2017
B&T Magazine; November 4, 2016
Seven years ago, Madonna Badger survived a terrible and unimaginable tragedy when she lost her three children and parents in a house fire. Today she is an advocate to remove all objectification of women in ads, in honor of her daughters... Read More →
TO KICK OFF 3% CONFERENCE, MADONNA BADGER DEMANDS, 'WHAT ARE YOU GOING TO DO ABOUT IT?'
Campaign US; November 3, 2016
Marley Dias, the 11-year-old founder of 1,000 Black Girl Books, once complained to her mother that her school's required reading centered on white male protagonists. Dias's mom asked her, " What are you going to do about it?"... Read More →
HERE ARE THE WINNERS OF THE SECOND ANNUAL #FEMVERTISING AWARDS
Ad Week; September 26, 2016
SheKnows Media has decided the winners of the second annual #Femvertising Awards, which recognize brands that create ads with the purpose of retooling the way we think about gender stereotypes...Read More →
MADONNA BADGER: CREATIVE DIRECTORS ARE 'PICKING UP THE SEXIST PAINTBRUSH' TO GET MORE CLICKS
The Drum; September 26, 2016
While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to crate content that sexualizes women for clicks...Read More →
CARRIE UNDERWOOD RETURNS TO HER HOMETOWN IN THIS MOVING SPORTSWEAR SPOT
Creativity Magazine; September 08, 2016
Dick's Sporting Goods Campaign for Calia Emphasizes Empowerment Through Sport
HOW THE #WomEnNOTOBJECTS CAMPAIGN HAS CHANGED BADGER & WINTERS
Advertising Age; July 20, 2016
Madonna Badger, founder and chief creative officer at Badger & Winters, talked at the Ad Age Small Agency Conference about how the agency's #WomenNotObjects campaign against the objectification of women in advertising came about, and where it has lead...Watch Video →
MADONNA BADGER BACKSTAGE WITH CANNES LIONS TV
Cannes Lions International Festival of Creativity; June 20, 2016
Badger and Winters CEO and founder of #WomenNotObjects Madonna Badger meets Cannes Lions TV to explain the importance of empathy in communications, and why the industry needs to make a pledge against the objectification of women...Watch Video →
MADONNA BADGER'S CRUSADE TO STOP OBJECTIFICATION OF WOMEN
Personal Tale of Tragedy Draws Standing Ovation at Cannes Lions
Advertising Age; June 20, 2016
The audience at the Lumiere Theater at Cannes today might have expected another presentation of creative in the session "Sex, Lies and Advertising." Instead, they got a moving and brutally personal story... Read More →
MADONNA BADGER UNVEILS NEW '#WOMENNOTOBJECTS' VIDEO AT CANNES
AgencySpy; June 20, 2016
Back in January, Manhattan-based agency Badger & Winters launched its "#WomenNotObjects" campaign, taking a stand against the long-running practice of sexual objectification in advertising. Today Badger & Winters chief creative officer Madonna Badger introduces a follow-up spot... Read More →
AD AGE'S WOMEN TO WATCH 2016
These Dynamic Executives Are Leaving Their Mark on the Industry
Advertising Age, May 30, 2016
For two decades, Advertising Age has been recognizing women who have made indelible contributions to the worlds of media, marketing and advertising. This year's class kicks off the next decade with an impressive group of achievers who are making a mark on the industry...Read More →
NAJA LAUNCHES NUDE FOR ALL COLLECTION
The Intimate apparel brand is launching a line of bras and underwear that come in seven different shades of nude.
Women's Wear Daily (WWD); May 23, 2016
Naja wants to redefine nude.
NAJA AND #WOMENNOTOBJECTS FOUNDER LAUNCH DIVERSE NUDE LINGERIE LINE
Lingerie Brand Is First Company to Approach Badger & Winters About Its Women Empowerment Initiative
Advertising Age; May 23, 2016
Naja.co, which launched in 2014 as an alternative to Victoria's Secret, has teamed up with Badger & Winters, the agency behind the #WomenNotObjects initiative, to introduce an inclusive line of nude lingerie for women of all races and ethnicities... Read More →
'NUDE FOR ALL' CAMPAIGN BREAKS LINGERIE AD STEREOTYPES
Work by Badger & Winters features a diverse cast of women
AdWeek; May 23, 2016
When Catalina Girald saw Olympic gold metal-winning gymnast Gabby Douglas compete in the 2012 Summer Olympics, it sparked an interesting product idea/ Girald, a former gymnast, herself, was taken aback by the fact that Douglas, who is African-American, was wearing a "nude" ankle wrap that didn't match her skin tone... Read More →
#WOMENNOTOBJECTS: ' OBJECTIFYING WOMEN IS UP THERE WITH INEQUALITY"
Advertising has a long history of objectifying women. Now, one powerful female ad exec is fighting back.
CNN Money; February 17, 2016
It started when Badger, who heads up the advertising firm Badger & Winters, anonymously released a video on YOuTube on January 11. The video begins with the results of simple Google search: "Objectification of women"... Read More →
SPOT OF THE WEEK
We Are #WomenNotObjects
Lürzer's Archive ; February, 2016
We see women delivering stinging, yet often humorous, comments lambasting the objectification of the female body in the kind of advertising agency Badger & Winters, which launched the spot and accompanying campaign (at first anonymously), has made a commitment never to produce... Watch Video →
WILL THIS POWERFUL VIDEO STOP SEXIST ADS THAT OBJECTIFY WOMEN?
Forbes; January 27, 2016
In 1957 a social scientist by the name of Vance Packard wrote a book called The Hidden Persuaders. In it he explored how advertising manipulates consumers, claiming that ad people can "subliminally" influence our actions... Read More →
#WOMENNOTOBJECTS IGNITES CRUCIAL ADVERTISING INDUSTRY CONVERSATION
Viral Video Highlights Objectification of Women in Ads -- And Brands Respond
Advertising Age; January 27, 2016
MADONNA BADGER, 4 YEARS AFTER TRAGIC HOUSE FIRE, REVEALS POWERFUL NEW CRUSADE
Today; January 26, 2016
Just over four years after losing her parents and daughters in a Christmas house fire, Madonna Badger is now throwing her energy into a new cause.
EXEC'S TRAGIC LOSS INSPIRES CAMPAIGN AGAINST SEXIST ADVERTISING
The New York Times, Women in the World; January 26. 2016
THIS VIDEO POWERFULLY REMINDS THE AD INDUSTRY THAT WOMEN ARE NOT OBJECTS
Mashable; January 26, 2016
A new campaign is tackling how women are depicted in ads -- and it's using a simple Google search to start the conversation.
AGENCY VOWS TO STOP OBJECTIFYING WOMEN IN A GREAT VIDEO MOCKING TRULY EGREGARIOUS ADS
Because who's actually given a sandwich a blow job?
Adweek; January 26, 2016
One agency is promising to quit one of advertising's worst habits -- objectifying women.
Manhattan-based Badger & Winters is making it's case with a new video, titled "We Are #WomenNotObjects"... Read More →
MADONNA BADGER LAUNCHES CAMPAIGN TO FIGHT SEXISM IN ADVERTISING
Badger & Winters has launched #WomenNotObjects to try to curtail sexism in advertising and the agency has vowed never to objectify women in any of its own work.
Women's Wear Daily (WWD); January 25, 2016
NEW YORK --- With her agency Badger & Winters vowing never to create imagery that objectifies women, Madonna Badger aims to trigger an international conversation about sexism in advertising... Read More →
AD AGENCY SWEARS OFF CRAFTING ADS THAT OBJECTIFY WOMEN
Video created by ad executive Madonna Badger to honor her daughters
The Wall Street Journal; January 25, 2016
A 21/2 minute video entitled "We Are #WomenNotObjects" has been circulating on the Internet for a few weeks. It features a montage of ads for well-known brands that show women scantily clad or in suggestive poses in the name of selling products... Read More →
WORTH NEW YORK SEES STYLISH SHIT IN PRIVATE SHOPPING MODEL
Luxury Daily; January 22, 2016
Women's fashion brand Worth New York is taking its personal shopping model to new heights through the introduction of a digital magazine and campaign video.
A QUICK REMINDER TO ADVERTISERS THAT WOMEN ARE NOT OBJECTS
It's a really tough concept, apparently.
The Huffington Post; January 18, 2016
Contrary to what many ads may have you believe, there is more to a woman than her body.