Carrie Underwood: Not Your Typical Athleisure Celeb

Country singer Carrie Underwood has established quite a resume since she burst on the scene about a decade ago. Seven Grammy awards, a dozen Country Music Awards—and of course her victory on the “American Idol” stage back in 2005.

But Underwood’s side gig is also racking up some impressive success. She steers her own athletic apparel line called Calia, which will celebrate a two-year anniversary early next year.

Carrie Underwood Returns To Her Hometown In This Moving Sportswear Spot

In an emotive campaign from Dick’s Sporting Goods, promoting its Calia by Carrie athleisure brand, singer Carrie Underwood returns to her hometown in Oklahoma and meets young female athletes to talk to them about their love of sports.

The spot, created by Badger & Winters, explores what sport means to the young girls she meets in Checotah, Oklahama, each with different backstories. One girl, coming home to cook dinner every night for her sister, says without sport, she doesn’t know where she’d be. Another, who loves horses, has ambitions to become an interior designer but doesn’t believe it can happen. Underwood seems visibly moved by their stories, emotionally reflecting on what sports meant to her growing up as a keen athlete, and how it helped her become the person she is today.