Objectification In Advertising And The Women Tackling It

Advertising executive Madonna Badger overcame the unthinkable to find a new purpose – championing women in a male-dominated industry

‘I started at Calvin Klein, where I organised the Marky Mark and Kate Moss campaign. At 29, I set up my own company, Badger & Winters, and worked on beauty and fashion accounts with almost every major designer. I married and had three girls: Lily, born in 2002, then twins Sarah and Grace, born in 2004. In 2009, 
I divorced my husband amicably and bought a beautiful Victorian house on the water in Stamford, Connecticut. However, in the early hours of Christmas morning in 2011, the house caught fire. My three girls, who were asleep on the top floor, died almost instantly. My parents, who were staying with me at the time, also died trying to save them. When I finally woke up, I climbed out of the window on to the scaffolding outside to try to get to the girls, but the smoke was so awful I couldn’t get in their room. After living with a friend for a year, I went back to the agency in 2013. I was trying to find a reason to be here. I kept thinking, “Why did I get left? Why am I here and what am I going to do?”’

Announcing The Winners Of The 2017 World Changing Ideas Awards

Here they are: the winners of the first-ever World Changing Ideas Awards. We sifted through more than 1,000 truly impressive entries to find the ones our panel of judges thought were the best combination of creative problem solving and potential to change our world for the better. We have crowned 12 winners–along with 192 finalists–which you can read more about below (make sure you also read our predictions for the world changing ideas of next year). Each of these projects represents the best of social entrepreneurship, where innovation and impact are intersecting.

Advertising Club of NY, Andy Awards Ask Other Award Shows to Ban Gender Bias

Cannes Announced Gender Bias Ban With Help from #WomenNotObjects on Monday.

Pete Favat, chairman of the 2017 International Andy Awards, and Gina Grillo, president and CEO of the Advertising Club of New York, are asking other industry award shows to ban work that reflects gender bias.

Earlier this week, Ad Age reported that the Cannes Lions International Festival of Creativity has agreed to tell all jurors in their briefings before judging not to recognize work that objectifies or perpetuates negative and harmful inequalities related to gender. The gender bias ban resulted in part from petition written after last year’s Cannes Lions by Badger & Winters Chief Creative Officer Madonna Badger, who helped ignite the gender conversation with her “#WomenNotObjects” initiative in early 2016.

Cannes Bans Gender Bias With Help From #WomenNotObjects

Madonna Badger began a petition after last year’s Cannes Lions urging the festival to avoid awarding ads that objectify women.

The ad industry’s largest annual event and awards program, the Cannes Lions International Festival of Creativity, has agreed to caution jurors not to recognize work that reflects gender bias.

“Work that objectifies, perpetuates negative and harmful inequalities and gender bias hurts all of us,” the festival will now tell all jurors in their briefings before judging. “The criteria for knowing if a submission is objectifying or gender-biased is empathy. Use your heart and mind to determine if the submission is acceptable to you. What if the person portrayed in image or copy was you? Or your daughter or son, sister, father or mother… would you be O.K. with the portrayal? Do you feel they are being treated as whole, human and equal, and how you would like to be treated?”

Call For Ban On Award Nominations That Objectify Women At Cannes 2017

Seven years ago, Madonna Badger survived a terrible and unimaginable tragedy when she lost her three children and parents in a house fire. Today she is an advocate to remove all objectification of  women in ads, in honor of her daughters.

As a co-founder of a successful agency in New York, her life was all about advertising and her work helped her to regain her dignity and find a new reason to be alive.

Madonna Badger: creative directors are ‘picking up the sexist paintbrush’ to get more clicks

While the #femvertising movement is seeing brands and advertisers think differently about how they portray women in their communications, the temptation to create content that sexualises women for clicks is still prevalent in the industry, with creative directors ‘picking up the sexist paintbrush’ to generate more eyeballs, according to Madonna Badger, co-founder of agency Badger & Winters.

Drawing on Teleflora’s recent Cannes Lions Gold win that ran with the campaign line ‘Our job is to make the finest bridal bouquets, your job is not to sleep with the bridesmaid’, Badger said until awards bodies stop rewarding sexist campaigns, then equality in pay and in media portrayal of women will continue.

Kids Sound Off on Highly Sexual Street Ads in New #WomenNotObjects Video

CANNES, France—”You know what sex sells?” Madonna Badger asked a capacity crowd at the Cannes Lions International Festival of Creativity today. “Sex. It actually hurts our brands.”

The Badger & Winters chief creative officer has become one of the industry’s leading advocates for ending the practice of objectifying women in ads via her #WomenNotObjects campaign. On the first full day of the 2016 festival, she introduced the newest short film in that campaign, this time illustrating the effects that sexualized ads can have on a crucial but often negated consumer group: children.