THE CHALLENGE: Outrage about children separated from their families and being kept in cages at the Mexican border had died down — but the children were still in chain link pens.
THE SOLUTION: An audacious stand to bring the issue closer to home. The campaign used the impact of on-the-ground activations and power of social media to scale the conversation, making sure conversation led to real action – donations to RAICES, a not for profit providing legal assistance to these children and their families.
Winner: Experiential; Purpose Driven; Real-Time Engagement
Winner: PR Strategy
Winner: Design for Good and Experiential Design